Marketing homework help

Take A Stand Paper #3

Your paper MUST be on ONE of the following topics.  You may NOT pick your own topic.
 
TAKE A STAND (pro/con, yes/no, thumbs up/thumbs down) on ONE of the following subjects.
You must state clearly state your position and then justify your answer with at least three (3) outside sources  You may NOT use the textbook.   None of your sources can be older than September 2014.
 
1.  Should the United States allow the Keystone Pipeline to be built? (connecting oil sands in Canada with refineries in the United States–that’s the global business connection)
2. Should Turkey be allowed to join the European Union?
3.  Should the United States be part of the Trans-Pacific Partnership (TPP)?
4.  Should the United States end sugar subsidies/tariffs?  These are the country’s very oldest tariffs, dating back to the 18th Century.  They protect sugar growers (mainly in Florida)and corn growers (Midwest), keep US sugar prices artificially high, drive jobs out of the US, and keep sugar-growing nations in the developing world and Caribbean trapped in poverty since they can’t export to America.  DO NOT DEFEND SUBSIDIES USING THE HEALTH ISSUE.  You can find other reasons, but these tariffs very definitely weren’t put into place to protect our bodies from cheap sugar.
5.  Should a new, larger Caribbean-Pacific canal be built through Nicaragua?  (You will need to consider environmental issues in this one)
6.  In the long run, will allowing more migrants into the country help or hurt the German economy?
 
 
 
 
Follow the APA formatting instructions, please.  Use the sample paper as a template. Use SpellCheck and proofread your work.
 
 
Once you choose the topic, your assignment is  write an essay stating an informed position and a clear stand.
The paper MUST be written in the third-person.  Do not use “I’ or “me.”  (The words are, of course, acceptable in direct quotations–but those quotes should not be from you.)  Use the voice of authority.  “The facts show, ”  “Research makes it clear, ”  “Experience dictates.,”  “It is obvious that,”–all are clearly going to be your opinion, but they are much stronger as third-person statements than “I think that…”
Format:  APA, 12 pt, Times New Roman, double-spaced, one-inch margins on all sides.
Minimum length:  3-5 pages NOT including mandatory title page and  SEPARATE works cited/reference page.
Per APA formatting, please use in-text citations, NOT footnotes, for any direct quotations or paraphrasing.  See the Purdue Owl and sample paper for format.
Minimum of three outside sources, none dated prior to September 2014.   You may NOT use the textbook.
Your papers should start with a brief summary of the issue’s main points followed by your own position on the subject and why you chose it. You will not earn any credits by simply restating the topic and rewording it.
Please note that this assignment is analysis.  It is not sufficient to state that you just agree or disagree with one of the sides in the case.    You must demonstrate what you believe the proper position is and WHY—in other words, TAKE A STAND.
Spelling and grammar count; you are all graduate students, and capable of proofreading your work,
And for everyone—the possessive of the pronoun “it” is “its”—NO APOSTROPHE
Potential Sources:  The Financial Times, Wall Street Journal, Houston Business Journal, The Economist, The New York Times, Bloomberg Businessweek, Fortune and their  respective online Web content are all recommended sources, but there are many others–The Times of India, the Straits Times, the Independent, the Australian, the Guardian and other overseas publications can provide information not found in American sources.
 
APA Formatting and Online Submissions
All assignments in this course are to be submitted in proper APA format, with the exception of the Threaded Discussions.
At a minimum this means:
-12 pt, Times New Roman, double-spaced, one-inch margins on all sides
-Properly formatted title page
-Separate “Work(s) Cited” page with each work in indented APA format (all double-spaced)
-In-text APA formatted citations for any direct quotes OR paraphrased material
For help in formatting citations, try Son of Citation Machine:  http://www.citationmachine.net/
IMPORTANT NOTE:  While Citation Machine will arrange the information entered in proper order, it is still the student’s responsibility to put in Times New Roman, 12 pt type, double-space it and indent all lines after the first one.
All TAKE A STAND papers must cite a minimum of three outside sources.  You may not use Wikipedia. You may not use the textbook.

Marketing Assignment

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a 4-5 page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company’s intention is to be a leader or follower within the industry.
  5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Develop strategies to assess performance and achieve marketing goals.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.

Comprehensive Marketing Plan

The product/service being marketed is a new comfort shoe product for both men and women that can be worn as a business, casual or fun shoe. It comes with a carry case and can be purchased in any color.  a comprehensive strategic marketing plan from the ground up as follows:

 

STRATEGIC MARKETING PLAN

EXECUTIVE SUMMARY

  • Product is stylish
  • Compact footwear
  • Affordable
  • Eco friendly

 

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

 

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

  • Describe the new product or service.
  • Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

  • Marketing objectives include goals for sales, profits, market share (as examples)
  • Objectives need to be quantifiable. Use the SMART acronym – simple, measurable, achievable, relevant, and time-specific – in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

  • Dr Scholls
  • Flipsters

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

  • State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
  • Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

  1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
  2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
  3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
  4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

CONCLUSION

REFERENCES

 

The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.

organization’s mission statement and values

week 8 bus599 strategic management discussion question 2 post students

“Mission Possible”  Please respond to the following:

  • Describe how an organization’s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan.
  • In a real life situation, feedback from your business plan development team can be extremely valuable. Explain the value of receiving feedback from your ‘team’ (your instructor and fellow students) on the various sections of your non-alcoholic beverage (NAB) business plan while you work towards making necessary revisions.

Branding Strategy

Marketing

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Develop branding strategies for existing and new products.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

THREADED DISCUSSIONS: Part 3- 1 page with a peer-reviewed citation

 
Marketing Services and Opportunities

  1. What are some potential risks or drawbacks from changing or expanding the scope of your organization’s service line, in order to reach new markets?
  2. Are there any benefits for doing so?

Does the “dog” (organization) wag the “tail” (marketing), or is it the other way around?

Marketing Wellness and Prevention

Case Assignment- Part 1

For the second Case Assignment, please write a 4- to 5-page essay on the ethical aspects of marketing in health care.
Suppose that you are tasked with managing a health care marketing division for a pharmaceutical drug. A junior member of your marketing team suggests that you increase the budget to invite health care providers to attend symposia in which they will be trained to be speakers. One goal of the marketing plan is to influence physicians to prescribe the drug. The team member has draft versions of brochures and DVD’s espousing the benefits of the drug; these are to be distributed to physicians and patients as a way to boost sales. The team member also suggests that a bonus system be set in place for your sales representatives in their territories in order to increase the number of prescriptions that physicians make for the drug.

  1. What are some of the ethical issues associated with this marketing strategy?
  2. How would you address these issues as the manager of your division?

Assignment Expectations

You will be expected to:

  1. Provide a scholarly basis for your response.
  2. Justify your opinions with evidence from the literature.
  3. Cite several scholarly references in your essay.
  4. Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.

Module 2 – SLP- Part 2

Marketing Wellness and Prevention

For the Module 2 SLP, please write a 4- to 5-page essay (This does not include the cover sheet or the reference page.) in which you evaluate the existing wellness and prevention marketing program of the health care organization.
Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?
Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.

SLP Assignment Expectations

You will be expected to:

  1. **Focus your response to this component of the SLP specifically on marketing wellness and prevention programs in health care.
  2. Implement feedback provided on earlier components of the SLP.
  3. Apply principles from the background materials.
  4. Provide a scholarly basis for your response.
  5. Justify your opinions with evidence from the peer-reviewed literature.
  6. Cite several scholarly references for this assignment.
  7. Properly cite your references in the text of your essay as well as at the end.

Trends in Wellness & Prevention Marketing

Introduction
In this Module, we will be focusing on the ways in which wellness & prevention programs can be effectively marketed by health care organizations. You will have the opportunity to critically assess an existing wellness & prevention marketing program and to propose improvements upon it for your assignments.
Trends in Wellness & Prevention Marketing
The movement away from acute care toward prevention and wellness is leading hospitals and health systems towards a concomitant emphasis on making wellness a fundamental part of their strategic platforms.
According to Chuck Reynolds, a principal at the Benfield Group (a health care consulting firm based in St. Louis), wellness and prevention can be used in several strategic ways:
• Retail opportunities
• Community health improvement
• Wellness as a marketing tool
• Clinical integration and continuum expansion
• Health risk management.
Most health care organizations are not looking at wellness and prevention strategically and are missing opportunities, according to Reynolds. They may conduct health fairs for corporations, for example, but their efforts are fragmented.
According to Levy (2007), marketing wellness is largely about motivating individuals properly towards changing their behaviors. Of those who work in marketing at health care companies, Levy says that “marketing skills are needed to encourage, incentivize and motivate people to engage in prevention and wellness activities”.
Ethical Issues in Marketing
Van Zee (2009) states that, “Under the Food, Drug, and Cosmetics Actand implementing regulations, the Food and Drug Administration (FDA) regulates the advertising and promotion of prescription drugs and is responsible for ensuring that prescription drug advertising and promotion are truthful, balanced, and accurately communicated”. However, the FDA has limited oversight of the marketing and promotion of controlled drugs (Van Zee, 2009).
Module 2 – Background
Marketing Wellness and Prevention
Required Reading
Francer, J., Izquierdo, J. Z., Music, T., Narsai, K. Nikidis, C., Simmonds, H., & Woods, P. (2014). Ethical pharmaceutical promotion and communications worldwide: codes and regulations. Philosophy, ethics, and humanities in medicine, 9(1), p. 7. Available in the Trident Online Library.
Geangu, I. P., Dumitru, I., & Gârdan, D. (2013). Ethical and legal aspects of marketing activiity in the field of dental healthcare services. Contemporary Readings in Law and Social Justice, 5(2), 904-918.
Gitterman, A. (2013). Ethical issues and practical challenges raised by internal investigations in the life sciences industry. Defense Counsel Journal, 80(4), 372-394
Glied, S., & Oellerich, D. (2014). Two-generation programs and health. The Future of Children, 24(1).
Hancher-Rauch, H., Hicks, L., Mayol, M. H., & Casselman, K. (2013). SAVING YOUR WELLNESS PROGRAM. Journal of Physical Education, Recreation & Dance, 84(6), 29-34.
Hanna, L., Barry, J., B.Sc, Donnelly, R., Hughes, F., M.Pharm, Jones, D., D.Sc, Laverty, G., Ryan, C.,. (2014). Using debate to teach pharmacy students about ethical issues. American Journal of Pharmaceutical Education, 78(3), 57.
Horwitz, J. R., Kelly, B. D., & DiNardo, J. E. (2013). Wellness incentives in the workplace: Cost savings through cost shifting to unhealthy workers. Health Affairs, 32(3), 468-76.
Stichler, Jaynelle F. (2013). Ethical considerations in healthcare design and construction. HERD: Health Environments Research & Design Journal, 6(4), 5-9.
Womack, C. A. (2013). Ethical and epistemic issues in direct-to-consumer drug advertising: Where is patient agency? Medicine, Health Care, and Philosophy, 16(2), 275-80.
Additional Reading (Optional)
Health & Wellness Marketing Group, Inc. Retrieved from the World Wide Web on 11/21/2012.

Unit 2 customer service

Please answer the following 25 multiple choice questions Need to be done by the end of the day
1. Which employees do most customers associate with a company?
a. the faces in the ads
b. the boss whose portrait is on the wall in the reception area
c. the cute secretary
d. the lowest paid employees in the organization
2. Many customers get their first impression of your company from the first few moments of an:
a. ads.
b. electronic visits.
c. word-of-mouth.
d. surveys.
3. When answering another persons call be sure to:
a. try to get past the receptionist.
b. identify themselves.
c. be professional.
d. All of the above.
4. The first step in handling an upset caller is to:
a. understand why they are upset.
b. get them to calm down.
c. get them to tell you their needs.
d. remember that it’s not about you.
5. The key to holding interest in a conversation is:
a. using common words.
b. using big words.
c. varying your voice.
d. sounding attractive.
6. Customer dissatisfaction with a firm’s phone call handling stems from:
a. inability of employees to use the features of telephone and voice mail systems.
b. shortcomings in treating customers with the highest degree of courtesy.
c. both a and b
d. neither a nor b
7. Which of the following does NOT apply to the advantages of a company using websites?
a. Increased exposure and sales
b. Better employee morale
c. Better customer service
d. None of the above.
8. The norms that guide Netgeners when they shop include:
a. companies will provide them with personalized products or services.
b. a company’s reputation is very important.
c. they should be able to participate with companies to make the product or service better.
d. All of the above.
9. To provide human contact for customers, despite high-tech communication systems, use everything EXCEPT:
a. email.
b. web chat.
c. two-way interactive video.
d. FAQ’s.
10. Traditional customer service tended to be:
a. proactive.
b. reactive.
c. interactive.
d. None of the above. 1
1. Structured knowledge bases are:
a. repositories of customer interaction.
b. postings on an electronic bulletin board.
c. organized in a question and answer format.
d. indexed by keywords.
12. You can gain loyal online customers through a lack of competition if:
a. your website has a unique slant on your industry.
b. you effectively use FAQs and searchable knowledge databases.
c. both a and b
d. neither a nor b
13. What does the letter “I” stand for in the LIFE acronym?
a. Interaction (with customers)
b. Inconsistency
c. Interview (to gather good information from customers)
d. Insight (into customer turnoffs and changing trends)
14. Value can be defined as: a. quality relative to price paid.
b. how well a product holds together.
c. what you believe a product is worth.
d. All of the above.
15. Communication turnoffs often occur when employees are ignorant of the:
a. store’s policies.
b. customer’s needs.
c. messages they are sending.
d. company’s mission statement.
16. What percentage of its customers will a company lose per year due to turnoffs?
a. 4–15%
b. 40–60%
c. 10–30%
d. 20–50%
17. Customer satisfaction simply means:
a. lack of motivation.
b. nowhere else to go.
c. long-term buying commitment.
d. absence of dissatisfaction.
18. The simplest way to get information about potential customer turnoffs is:
a. a customer response card at the point of sale.
b. telephone surveys within 48 hours of the transaction.
c. follow-up surveys in the mail.
d. simply listen.
19. According to consultant David Freemantle, what is at the center of excellent customer service?
a. good listening
b. emotional connectivity
c. customer engagement
d. All of the above.
20. The future of customer service is likely to focus on:
a. increased personalization and awareness of changing demographics.
b. increased mechanization.
c. decreased individualization.
d. None of the above.
21. Interactivity between businesses and customers:
a. can be seen as intrusive.
b. can generate greater market share.
c. both a and b
d. neither a nor b
22. What is an example of customized messages?
a. indvidualized marketing
b. mass marketing
c. a and b
d. None of the above.
23. Some call share of the customer:
a. portion of the market
b. share of the wallet
c. portion of spending
d. None of the above.
24. Today’s workforce has:
a. more two-income families.
b. more single parents.
c. higher education.
d. All of the above.
25. Females are estimated to account for what percentage of buying decisions?
a. 15%
b. 38%
c. 69%
d. 85%

Strategic Planning and Marketing

Scenario
The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization’s strategic plan include the following:

  • Purchasing medical equipment
  • Purchasing more land
  • Acquiring financial capital
  • Acquiring physical resources
  • Providing elder day care to Alzheimer’s patients
  • Providing physical therapy
  • Providing social activities such as bingo
  • Promoting product awareness such as: marketing in a manor to improve the public’s perception of the HCO’s product or service
  • Providing shuttle service to medical appointments
  • Increasing sales
  • Creating a brand
  • Establishing the organization as a leader in the long-term care industry

you need to

  • Differentiate between the organization’s stated objectives as to whether they are marketable or non-marketable objectives.
  • Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.
  • Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization’s strategic plan.

Be sure to provide concrete examples . Each source should be cited and referenced according to APA style

Voice of customer assignment

Voice of the Customer
For In the “Understanding the Voice of the Customer at LaRosa’s Pizzerias” case study on pages 227 and 228(view attachment), LaRosa’s Pizzerias implemented the Voice of the Customer process to design its restaurants to address customer needs and expectations and ultimately allowed the restaurant chain to gain significant market share.

  1. Develop a customer satisfaction survey of eight questions. The questions must be relevant to the case study that the project team would use to solicit appropriate responses on the restaurant design concept from current and potential customers both inside and outside the restaurant’s current market area. Explain your rationale for each question selected.
  2. For each of these survey questions, identify two critical to quality (CTQ) performance characteristics for each survey question and discuss why they are important to customer satisfaction.
  3. Based on the customer requirements that LaRosa’s has identified and considering the design concept the company has adopted, examine the customer profile (based on age, lifestyle, etc.) the restaurant is targeting.

 
Writing the Assignment Paper:
 

  1. Must be three to four double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
  2. Must include a cover page that includes:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must include an introductory paragraph with a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least two scholarly resources, including a minimum of one from the Ashford Online Library.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
  8. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

OPS 571 Week 1 Individual Assignment Process Design Matrix and Summary

 

OPS 571 Week 1 Individual Assignment Process Design Matrix and Summary

complete the Process Design Matrix.
Write an executive summary identifying appropriate design approaches for a selected product and service.

  • Pick one service with which you are familiar.  Complete three to five line items such as production line, self-service or personal attention approach, on the Process Design Matrix.
  • Pick one product with which you are familiar.  Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix.

Required Elements:

  • No more than 700 words
  • Consistent with APA format

 
Submit Matrix with the Executive Summary

Zappos Case Study

Do not use Wikipedia! Written Case Content: Each written case should be a minimum of 10 pages and include in-depth analysis and research. All cases MUST include the following four sections: 1) Identification of the strategic issues and problems. This section contains a focused paragraph defining the problem. A problem well-defined is half solved therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization. 2) Analysis and evaluation. This section contains thoughtful and succinct assessment of industry, market, buyer behavior and organization. Be careful not to restate case information, rather focus on assessment and interpretation of the facts, qualitative and quantitative data and management views. SWOT analysis framework is one of the useful tools to use in case analysis. This section should also present three alternative courses of actions with pros and cons analysis for each alternative. 3) Recommendations. This section presents set of recommendations chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic in the given case situation. 4) References. Please include at least three to five references in your case study. References should be business journals, periodicals, and websites. Wikipedia is not acceptable.

Online advertising or digital surveillance

The four main sections of the paper should be as follows: o Topic Section: identifies what idea or topic you have chosen to write about. Make a direct reference to at least one of the assigned readings and explain or define the idea and its significance. o Text Identification Section: introduces the media text you’ve chosen. Please provide a link so that I can see what you’re referencing (you can link to the article, the video, image, movie trailer, etc. – but be sure that the link works!). o Analysis Section: explains how the media text is either representative of the idea/topic you’ve chosen, or how it is related to the idea and what you’ve learned in class. o Response/reaction Section: thoughtfully explain your personal reaction or response to learning about the idea and to the text that you’ve chosen. Has this caused you to think differently? Increased your awareness of a particular issue? Challenged or reinforced your previous beliefs? Etc.

McDonalds Case Study – Marketing Research

Case 3.2 McDonald’s – Qualitative Research: Role and Techniques

Read Case 3.2 on McDonald’s – The World’s Number One Fast-Food Company! in Basic Marketing Research.

McDonald’s is developing a new, healthier sandwich that is a quinoa patty on a whole-wheat bun and needs to know how customers will receive this new product.

Answer the following questions:

  1. Given that McDonald’s has thousands of restaurants all over the world, how should it approach this challenge?
  2. What sampling technique should the firm use and why?
  3. What type of sampling plan should be used?
  4. How should the sampling size be determined?
  5. Provide three survey questions that the firm might use to gather demographic information about its customers.
  6. Provide three survey questions that the firm might use to evaluate customers’ perceptions of the new sandwich.

Your paper must meet the following requirements:

  • Be 2-3 pages in length, not including the required title and reference pages.
  • Follow the APA Requirements.
  • Include at least three scholarly sources to support your answers. You may use this week’s recommended readings. Follow APA in-text citation and referencing style.

Healthcare Marketing

PICK ONE FROM THE LIST BELOW

Massage therapists

Physician Group Practice

Home healthcare

 

Devise a comprehensive marketing strategy for them in promoting the organization more effectively and also help in gaining new markets/market share.

 

Minimum of 5 pages please. And also include photocopies/ links of all articles analyzed/referred in the paper.

You can use reference numbers in the text as well. Within the text, please write the references as: (Last-name Year, Last-name Year) OR use numbers (1-4). NO ENDNOTES OR FOOTNOTES

Product Life Cycle

Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selection with evidence characteristic of that particular stage.

Identify current products that are on the market today and discuss the following:

  • Select separate products as an example of each of the stages of the Product Life Cycle concept.
  • Provide evidence to support your position. Identify the marketing characteristics that are present for that particular life cycle stage with the product you selected.
  • Please try not to select a product that has already been posted by another student.
  • Challenge/ confirm other students’ responses with evidence of your own.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

By , June 26, 2015, submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions until Wednesday, July 1, 2015.

Comment on how your classmates would address differing views.

Marketing Mix

Price, product, promotion, and place are known as the four Ps of marketing.

The combination of the four Ps used for the purpose of marketing product is known as the marketing mix. For this paper, you will be creating your own marketing mix. Specifically, you will complete the following:

  • Choose a tangible product with which you are familiar, and describe why this product is of interest to you.
  • Describe, in your own words, the characteristics of each element of the marketing mix (price, product, place, and promotion) as they apply to your selected product.
  • Discuss why each of the 4 P decisions would be important when marketing your selected product.

Your assignment should be 3–4 pages in APA format.

Submitting your assignment in APA format means, at a minimum, you will need the following:

  • Title page: Remember the running head and title in all capital letters.
  • Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

youth-oriented consumer economies

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Lodging Properties

1.What are the different types of lodging properties? (p. 11-14)

Why are there so many different types?

Why has the industry moved to all of these types and brands? Is it working?

Why would an individual choose one lodging property over another?

 

 

  1. When you visit a lodging facility, what are the duties of the front desk?  Do they change with different types of facilities?  Please explain.

Ethics in the Marketing Research Process

In this Assignment, you will engage in analyzing the marketing research process and ethical concerns that marketing research managers must consider while conducting research. Write a 2-3 page APA style formatted critical essay, answer the following questions:

Topic 1. Using the steps of the research process to structure your thinking, analyze the following marketing research scenario based on your understanding of the Chapter 1 and Chapter 2 readings:

The FlyRight Airline Company was interested in altering the interior layout of its aircraft to suit the tastes and needs of an increasing segment of its market businesspeople. Management was planning to reduce the number of seats and install small tables to enable businesspeople to work during long flights. Prior to the renovation, management decided to do some research to ensure that these changes would suit the needs of the passengers. To keep expenses to a minimum, the following strategy was employed:

Questionnaires were completed by passengers during flights. Due to the ease of administration and collection, the questionnaires were distributed only on the short flights (those less than one hour). The study was conducted during the second and third week of December, as that was when flights were full. To increase the response rate, each flight attendant was responsible for a certain number of questionnaires. Management thought this was a good time to acquire as much information as possible; hence, the questionnaire included issues apart from the new seating arrangement. As a result, the questionnaire took 20 minutes to complete.

Topic 2. In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.

Consider the following situations. For each, discuss whether or not the action was morally ethical under the three methods of ethical reasoning (i.e., utility, rights, and justice approaches).

a. The director of research for a financial institution, noting that the deadline for an important research report was fast approaching, decided to cut the required sample size in half and instructed her researchers not to mention the sample size on any of the slides that would be prepared for presentation to decision makers. She justified her actions by explaining that the research wasn’t all that important anyway and “certainly not worth the cost of potentially having to fire workers if the report wasn’t issued in time.”

b. One of the researchers in the previous example also recognized that the project wasn’t going to be completed by the deadline. Fearing for his job—and working on his own—he proceeded to complete a number of surveys—106 in total—at home so that the project could move forward much more quickly.

c. Knowing that many respondents want to “help” a researcher by supplying the answers that they think the researcher wants to hear, a marketing researcher for a well-known department store began sending surveys from the unknown “Taylor Research Group” instead of using the company’s name on the cover letter. He noted that after making the change, the responses to customer satisfaction questions became less positive.

For additional requirements in relation to this Assignment, download the grading rubric below.

Motivations in Advertising

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Create a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following:

  • Summarize the commercial.
  • Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.
  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchical) and explain their relevance, if any, in the advertisement.

Note. Be sure to properly cite any resources you use.

Click the Assignment Files tab to submit your assignment.

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect. In order to avoid the Food and Drug Administration’s (FDA) scrutiny, PharmaCARE established a wholly-owned subsidiary, CompCARE, to operate as a compounding pharmacy to sell the new formulation to individuals on a prescription basis. CompCARE established itself in a suburban office park near its parent’s headquarters. To conserve money and time, CompCARE did a quick, low-cost renovation.

CompCARE benefited from PharmaCARE’s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.

As CompCARE and its new parent company enjoyed record profits and PharmaCARE’s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.

John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company’s willingness “roll the dice” and continue to market the drug.

Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.

In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.

Write an eight to ten (8-10) page paper in which you:

  1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.
  2. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.
  3. Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.
  4. Analyze the manner in which PharmaCARE used U.S. law to protect its own intellectual property and if John has any claim to being the true “inventor” of AD23. Suggest at least three (3) ways the company could compensate John for the use of his intellectual property.
  5. Summarize at least one (1) current example (within the past two [2] years) of intellectual property theft, and examine the effect on that company’s brand.
  6. Analyze the potential issue surrounding the death of John’s wife and other potential litigants against PharmaCARE as a result of AD23.
  7. Specify both the major arguments that John can make to claim that he is a whistleblower and the type of protections that he should be afforded. Justify your response.
  8. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  •  Must include a conclusion paragraph.

The specific course learning outcomes associated with this assignment are:

  • Analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations.
  • Analyze and evaluate laws and regulations relative to product safety and liability.
  • Explore copyright laws and intellectual property rights and assess how well they balance competing interests.
  • Use technology and information resources to research issues in law, ethics, and corporate governance.
  • Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics.

Noise in Marketing

noise in marketing

What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?

Marketing Factors

marketing factors

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why

Technology Effect on Marketing

technology effect on marketing

How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?

Social Media

Choose one of the following options:

Option 1: Toolwire®: Examining the Use of Social Media

Access the Toolwire® Learnscape: Examining the Use of Social Media link located on the student website.

Complete the Learnscape Activities.

Complete the Toolwire® Learnscape Assessment Parts A and B.

Option 2: Social Media Paper 

Write a 700- to 1,050-word paper answering the following questions:

  • What are the advantages and disadvantages of easily obtainable information?
  • What are the advantages and disadvantages of social media?
  • How might knowing these advantages and disadvantages alter how a person might use social media?
  • What credibility issues can arise from information on the Internet?

Support your findings with specific examples.

Format your paper consistent with APA guidelines.

Advertizing of Products

COM 100 Week 4 Individual Assignment New Business Paper

You are an account executive at an advertising agency. In an effort to identify new business, your boss has asked you to write a summary about an existing product.

Write a 700- to 1,050-word paper discussing an existing product—such as a sports drink, household product, car, or computer—that you think is not marketed effectively.

Describe the various types of media communication—such as television, radio, magazines, and the Internet—that are being used to advertise or sell your product.

Explain why you think these forms of advertising were chosen and why they have not successfully influenced consumer buying decisions. Justify your explanation using data such as statistics on the advertising campaign.

Recommend how to market the product effectively.

Identify the primary medium you would use to market the product and explain its role in communicating to the public. Justify your decision to use the selected medium by including data such as statistics on the medium’s success rate.

Format your paper consistent with APA guidelines.

Business Plan

Business Plan

Resource: Strategic Marketing Plan, Business Plan Pro

Write a business plan in which you use the business plan from your learning team’s Week 4 Strategic Marketing Plan. Within the business plan, write 700- to 1,050 words to address the following (the word count does not apply to the other sections of your plan): 

  • Assess optional strategies you may use when the business goes global.
  • Describe strategies you would use to build a management team to ensure the business’s growth.
  • Identify possible challenges you would face when managing a growing business and possible strategies to overcome the challenges.

Note: The other sections that need to be included in the rest of the business plan will be defined in a separate document about the use of Business Plan Pro for your Weeks 4 & 5 assignments.

Format your business plan consistent with APA guidelines, where possible. If you use the Word document from Business Plan Pro, you do not need to correct all of the nonconformances to APA, However, your business plan should still be well structured and readable.

Resource: Strategic Marketing Plan, Business Plan Pro

Write a business plan in which you use the business plan from your learning team’s Week 4 Strategic Marketing Plan. Within the business plan, write 700- to 1,050 words to address the following (the word count does not apply to the other sections of your plan): 

  • Assess optional strategies you may use when the business goes global.
  • Describe strategies you would use to build a management team to ensure the business’s growth.
  • Identify possible challenges you would face when managing a growing business and possible strategies to overcome the challenges.

Note: The other sections that need to be included in the rest of the business plan will be defined in a separate document about the use of Business Plan Pro for your Weeks 4 & 5 assignments.

Format your business plan consistent with APA guidelines, where possible. If you use the Word document from Business Plan Pro, you do not need to correct all of the nonconformances to APA, However, your business plan should still be well structured and readable.

Resource: Strategic Marketing Plan, Business Plan Pro

Write a business plan in which you use the business plan from your learning team’s Week 4 Strategic Marketing Plan. Within the business plan, write 700- to 1,050 words to address the following (the word count does not apply to the other sections of your plan): 

  • Assess optional strategies you may use when the business goes global.
  • Describe strategies you would use to build a management team to ensure the business’s growth.
  • Identify possible challenges you would face when managing a growing business and possible strategies to overcome the challenges.

Note: The other sections that need to be included in the rest of the business plan will be defined in a separate document about the use of Business Plan Pro for your Weeks 4 & 5 assignments.

Format your business plan consistent with APA guidelines, where possible. If you use the Word document from Business Plan Pro, you do not need to correct all of the nonconformances to APA, However, your business plan should still be well structured and readable.

Marketing Strategy

Marketing Strategy Week 11 Discussion 2

  • Determine the one strategic marketing practice mandatory for every business and organization in the world that you would implement. Explain your rationale.
  • Select the one strategic marking practice that you would ban from every business and organization in the world. Explain your rationale

Human Aspect of Ethics and its Links to Business Success

Ethical and Socially Responsive Business

Because of the human aspect of ethics and its links to business success, corporate leaders must be careful about their behaviors, and how they address problems. For this assignment, you must select the code of ethical conduct for one (1) of the following restaurants:

 

 

 

 

As a basis for your written assignment, you will assume that you are the CEO of your chosen restaurant. Be sure to identify the restaurant you have chosen in your written paper.

 

Write a two to three (2-3) page paper in which you:

 

  1. Describe key areas of the selected company’s code of conduct that are of significant importance to the business, and explain why.
  2. Explain the key steps that the company should take to ensure that employees follow the code of conduct.
  3. Suggest three (3) ways in which the restaurant can engage in socially responsive activities in the community within which it operates.
  4. Use at least two (2) quality resources. Note: Wikipedia does not qualify as a quality resource.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

  • Discuss the roles of ethics and social responsibilities in business.
  • Use technology and information resources to research issues in business.
  • Write clearly and concisely about business issues using proper writing mechanics.

Introducing a Product to the Market

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

  1. The overall strategy
  2. Characteristics of the target market
  3. Why that target market is attractive
  4. The positioning strategy

Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

Shark Tank – Marketing Plan

I will need 8 to 10 slides presenting Susies Pet company, Marketing Plan Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. You will resent your full marketing plan from Assignments 1, 2, and 3. Note: If you are using a tablet or smartphone you will need to email the slides file to yourself, then save it to a computer in order to upload . You may want to upload your slides to a file sharing service.

> Title: Your First Name, Your Last Name – Shark Tank Investment Marketing Pitch

> Tags: MKT500, Shark Tank

>Description: First Name, Last Name – MKT500 Assignment 4

Tips to prepare for your pitch:

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Develop strategies to assess performance and achieve marketing goals.
  • Create an effective marketing plan.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Develop branding strategies for existing and new products.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. 1. Present the major points of your marketing plan Weight: 20% Did not submit or incompletely presented major points of your marketing plan. Below 70% F Partially presented the major points of your marketing plan. 70-79% C Satisfactorily presented the major points of your marketing plan. 80-89% B Thoroughly presented the major points of your marketing plan. 90-100% A 2. Project your voice in order to clearly convey your ideas. Weight: 20% Great difficulty communicating ideas. Poor voice projection. Little preparation or incomplete work. Below 70% F Some difficulty communicating ideas, due to voice projection, lack of preparation, or incomplete work 70-79% C Communicates ideas with proper voice projection. Adequate preparation and delivery. 80-89% B Communicates ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery. 90-100% A 3. Present in a professional manner. Weight: 30% The presentation was not delivered in a professional manner. Numerous gaps were found in the presentation. Below 70% F The presentation was delivered but not professional. Many gaps in the flow of the presentation. 70-79% C The presentation was delivered in a professional manner. Very few gaps in the flow of the presentation. 80-89% B The presentation was delivered and was very professional. No gaps in the flow of the presentation. 90-100% A 4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas. Weight: 15% Did not submit or incompletely used technology effectively. Audio, video, and naming conventions were missing. Below 70% F Partially used technology somewhat effectively. Audio, video, and naming conventions were partially covered. 70-79% C Satisfactorily used technology effectively. Audio, video, and naming conventions were acceptably covered. 80-89% B Thoroughly used technology very effectively. Audio, video, and naming conventions were perfect. 90-100% A 5. Use voice inflection and proper grammar Weight: 15% Grammar, voice inflection includes more than 5 grammatical errors, mispronunciation errors, etc Below 70% F . Grammar, voice inflection includes 3-4 grammatical errors, mispronunciation errors, etc. 70-79% C Grammar, voice inflection includes 2-3 grammatical errors, mispronunciation errors, etc. 80-89% B Grammar, voice inflection perfect. No errors in the text or audio of presentation 90-100% A

Advertising and Product Promotion

1.Advertising is part of the promotion element of the marketing mix. Also included in promotion is sales, public relations, and sales promotion.

 

Advertising, while an expensive item for small business owners is important. Advertising helps communicate, differentiate and position the company. Advertising can be informative, persuasive, or serve as a reminder for target customers.

 

Find an advertisement and post the link. Explain why the advertisement that you selected is effective. Who is the target market?

 

Here is an example of a link.

http://www.youtube.com/watch?v=VSdxqIBfEAw

2.How can your business location affect customers’ image and perception of your business?

3.Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some sources of demographic information that are valuable tools to use in this evaluation.

4.Hello all, Welcome to the mid-week, let’s move forward and please talk about advertising for small businesses. Most of the self-produced small business advertising is weak. Think of an example of a local small business that uses especially effective advertising. Why is it successful at communicating with its target market when so many are not?

5.As a small business owner, do you think you would ever lose money on a product or service? Why, or why not?

6.Selling on a global basis either directly or indirectly involves a critical issue….getting paid. There are many issues to deal with including inflation, deflation, varying currency values, tarriffs and transportation costs.

What would you do to minimize the risk of not getting paid?

What would you do to minimize the above noted fluctuation on prices?

And finally, would you counter trade as a means of getting paid? Check out what counter trade means.

7. Reread the UBS PaineWebber Case and answer the following: What might have been some red flags indicating that Duronio was a disgruntled employee? Would any of those red flags also indicate that he would sabotage the network for revenge?

7.Good observations, do you think stricter access and execution policies may have stopped the attack?  Did UBS have a disaster recovery plan in place for an enterprise-wide network crash?

8.What is EC Security? What are some of the drivers of EC Security Problems? What makes it so difficult to manage EC Security?

9.Reread the Freemiums in the Social Gaming World Case and answer the following: What does the term freemium refer to? Give some examples. Do you think this is a good model for other companies to follow?

10.he text has the question ‘How does the Zong system differ from the Spare Change system? What is the long-term prognosis for companies like Zong and Spare Change?”  This is an interesting question since a few years have passed and in just a few years, there are already changes…  what did you find while looking at these companies – who is now the latest and greatest?  What features/characteristics make them the new leader?

11.Describe the trends that are occurring in cash and noncash payments in the United States.  What types of e-payments should B2C merchants support?

Social Media Marketing

MKTG5370 Seminar: Social Media Marketing

Texas A&M University-Corpus Christi

Summer Minimester I 2015

Final Project – Social Media Marketing for Nonprofit Organizations

Briefing

In the fall of 2009, Coastal Bend Community Foundation joined with additional funders to provide $150,000 in matching funds for a one-day, internet-based fundraising campaign, called the “Coastal Bend Day of Giving” (http://www.coastalbenddayofgiving.org). Due to the overwhelming success of the event – raising over $400,000 for 25 nonprofits – the event was repeated in 2010, raising $625,000 for 33 nonprofits and in 2011, raising $690,000 for 22. These three events, each only 24 hours in duration, have raised over $1.7 million for nonprofits at the forefront of providing services to those in need in the Coastal Bend.

The above-mentioned nonprofit organizations differ widely in size, resources and scope (local/regional/state/national/international), and therefore, in promotional efforts. The 35 nonprofit organizations involved in this project for 2014 were:

  • Alice Volunteer Services
  • American Red Cross
  • Amistad Community Health Center
  • Aransas County Council on Aging
  • Ark Assessment Center
  • Beeville Vineyard
  • Big Brothers Big Sisters
  • Boys & Girls Clubs
  • CASA of Kleberg County
  • CASA of the Coastal Bend
  • Catholic Charities
  • Charlie’s Place
  • Corpus Christi Hope House
  • Corpus Christi Metro Ministries
  • Food Bank of Corpus Christi
  • Foster Angels
  • Good Samaritan Rescue Mission
  • Halo Flight
  • Lead First
  • Mary McLeod Bethune Day Nursery
  • Mission of Mercy
  • Mother Teresa Shelter
  • Nueces County Children’s Advocacy Center
  • Palmer Drug Abuse Program
  • Peewee’s Pet Adoption World
  • Rockport-Fulton Good Samaritans
  • Salvation Army
  • Spaulding for Children
  • Tennis Success
  • Timon’s Ministries
  • Wenholz House
  • Wesley Community Center
  • Women’s Shelter
  • YMCA
  • YWCA

Purpose

You will conduct research to build a Social Media Marketing (SMM) Plan considering the following:

  • The Coastal Bend Community Foundation is interested in expanding the exposure of the event. Therefore, your plan should address this objective.
  • The Foundation is interested in continuing the use of Facebook and Twitter vehicles. Therefore, your plan should address this focus when describing the social media zones and vehicles.
  • The resources (e.g. staff, money) of some of these organizations are quite limited, including their promotional knowledge. Your recommendations should reflect this constraint within the Activation plan section.
  • Present your plan according to the outline below.

SMM Plan

The adapted plan from our textbook should contain the following sections:

  1. Introduction
  2. Situation Analysis
  3. Social media insight (briefly describe actual research method and results)
  4. Experience strategy
  5. Activation plan
  6. Management and measure
  7. References

SMM Plan – Detailed Outline

Briefly provide some background information and introduce the objective.

Criteria: An “A” introduction section should start with appropriate (relevant) background of the event and its desired outcome using social media.

  1. Situation Analysis.

The situation analysis should demonstrate a thorough understanding of the situation faced collectively by the foundation and charities for this particular event. Briefly state your selected analysis tools (e.g. SWOT analysis) and procedure.

Criteria: An “A” situation analysis section should use an appropriate analysis, be precise (e.g. use correct units of measurement), and be well organized (e.g. use of subheads: internal environment, external environment, SWOT).

  • Social Media Insight.

Conduct research on social media vehicles (using netnography) about the event. This section should describe the main findings about media insights. (For instance, issues to explore may include: What has been posted about the event? Were the posting timely? Who was posting? Was there any cascade effect? What was the role of the charities in the success of the event? How did the community react to the information?).

The section should include relevant media efforts with emphasis on social media efforts. Summarize your findings in narrative format (e.g. text) and illustrate them, if appropriate, with excerpts, figures and/or tables. (Please note that the narrative should supplement any figures or tables, not repeat the same information). List all references at the end of the paper.

Criteria: An “A” social media insight section should illustrate the current position or situation of the event in the potential donor mind. Important, all listed findings must be relevant to the objective.

  1. Experience Strategy.

This section should articulate the overall social media marketing strategy. This section should address the key elements discussed during the semester and its relevance to each zone (e.g. engagement, influence, etc.). Based on your consideration, develop a brief recommendation for alignment with other promotional tools.

Criteria: An “A” experience strategy section should detail the key distinctive features or benefits of the event and integrate them with other promotional tools.

  1. Activation Plan.

The activation plan should details tactics and resources to accomplish the experience strategy. This should include but not limited to the HR aspect (who), timing (when), budget (how much) and the respective tactics (how) to the social media communication plan.

Criteria: An “A” activation plan section should detail for every relevant element of the social media mix the requirements already indicated above.

Management and Measure.

This section effectively demonstrates how the performance of the social media marketing strategy and tactics are to be measured and monitored through marketing indicators and benchmarks.

Criteria: An “A” evaluation section should contain a carefully detail of the measurement of the proposed tactics, addressing potential drawbacks and how to tackle them.

List all references in alphabetic order according to a consistent format of your choice (e.g. APA, Journal of Marketing, etc.).

Format

  • Please use Times New Roman font, 12 pt.
  • Be precise, concise and to the point.
  • The minimum number is 7 pages, exclusive of any tables and figures. The maximum number of pages is 8.
  • Your project should be submitted via Blackboard-Assignments tab.

 

 

Social Networking

You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and advertising programs. Utilizing the knowledge you have of this organization from your previous report, you will need to give them a detailed report on how to utilize social networking sites to improve their online presence and local foot traffic.

Here is my checklist of the points that should be in this report.

  1. Explain what social media is – they want details.
  2. How do companies utilize social media?
  3. Recommendations for how Book Bunker can utilize social media.
  4. Explain and detail what Web 2.0 is.  What does it mean for Book Bunker.
  5. Give the Johnson’s an overview of the basic concepts of Web 2.0 and how using Social Media and the Web 2.0 would be beneficial to Book Bunker.
  6. Provide a background report of 20 companies over and aboveFacebook, Twitter, and YouTube that they could utilize.  This background report should be presented to the Johnson’s in a Matrix format that lists the name and the URL of each of the 20 companies and details exactly how the social media site would apply to their bookstore (in other words how can Book Bunker use the social media site to their benefit.
  7. Of the twenty social media sites that you have detailed which ones would you recommend that Book Bunker use (since it would be implausible for them to utilize all 20).
  8. Write a report of how you recommend that the Johnson’s implement a social media campaign (what are your specific recommendations).
  9. Detail how you believe that social media will improve the Johnson’s business?

Be very specific with your instructions to the Johnson’s.  They are not familiar with Social media and they need you to guide them with your expertise.

Remember all with all the information and educational materials you are providing the Johnson’s you are developing their social networking strategy.

Use At least 1500 words formatted in APA style, Plagiarized work will not be accepted

CHILDREN THE FINAL FRONTIER FOR CELL PHONES

Read the Chapter 11 Case Study: “CHILDREN THE FINAL FRONTIER FOR CELL PHONES”

(Answer each question in 200-350 words)

At least two external (outside of the textbook) scholarly sources on the analysis topics must be included and cited. Two scholarly sources are the MINIMUM. This scholarly research on the analysis topics is IN ADDITION to the text or other websites. Most of the .com and .net sources are NOT scholarly and will not be counted toward the required two. Wikipedia, Ask.com, online dictionaries, etc. are NOT scholarly sources and should never be included in your work.

PLEASE PUT SOURCES USED WHEN ANSWERING QUESTIONS, AT THE END OF THE ANSWER SO I WILL KNOW WHAT SOURCE GOES WITH WHAT.  THANK YOU!!

1. Summarize the key facts of the case. What are the critical issues being presented here?

2. How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles in your example.

3. Discuss the family life cycle and current trends that impact the marketing of cell phones to children.

4. How might Samsung market their cell phones to children as a primary market, an influence market, and a future market? Provide a specific example for each.

Social Media Marketing

MKTG5370 Seminar: Social Media Marketing

Texas A&M University-Corpus Christi

Social Media and Professional Selling  Project

“Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations.”

Purpose: To investigate and present aspects of a sales manager or salesperson’s insights about social media.

The project consists of an interview to a sales manager or salesperson involved or interested on social media as a marketing tool. Qualified respondents must be in a sales management, sales operations, or sales effectiveness role in a firm with 5 or more quota-bearing sellers.

Research focus for this project may be directed towards:

  • Social media’s adoption rates by sales organizations.
  • Social media challenges.
  • Social media returns.
  • Social media metrics.
  • Sales organizations’ future social media investment expectations.

Below are 10 sample questions to reference prior to interviewing your respondent. Please note these are only suggested questions. You can develop your own questions. The sample questions you may ask include but are not limited to:

  1. What do you consider the most valuable contribution of a social media campaign?
  2. Describe how you decided to use social media tools. How did you spot the opportunity? What challenges did you encounter?
  3. What things do you find have been the rewards, risks and trade-offs?
  4. What were your initial goals? Have your goals changed over time?
  5. What outside help did you get to successfully implement the social media campaign?
  6. What is the value of social media on relationship building?
  7. What the return has been since the campaign implementation?
  8. How do you measure or estimate your social media return on investment?
  9. What advice would you give a sales manager wishing to make use of social media? Could you suggest the three most important lessons you have learned?
  10. Do social media work for professional selling?

Format

  • After introduction of your interviewee, describe the method and findings. (Follow the sequence of the Research Findings Outline below).
  • Please use Times New Roman font, 12 pt.
  • Be precise, concise and to the point.
  • The minimum number is 5 pages. The maximum number of pages is 7.
  • Your written portion should be submitted via Blackboard-Assignments/Projects tab.

Report Outline

Briefly introduce your interviewee, company name or description, current position and years in the company. State your specific objective(s) of the interview.

Criteria: An “A” introduction section should start with appropriate (relevant) background and clearly state the objectives.

 

The objective of this section is to document all materials (e.g. questionnaire, interview guide) and/or general procedures, so that another individual may use some or all of the methods in another study or judge the merit of your work. To make this section as concise as possible, you may summarize all your steps; there is no need to describe in detail each one of them.

First, indicate the data collection method (in this case, an interview). This section should include:

  • method of contact of the respondent
  • incentives provided to the respondent (if any)
  • geographic location of the respondent
  • respondent characteristics, including age, gender, origin, level, and any other relevant characteristics.

Second, list all questions asked to the interviewee and include them as an appendix.

All explanatory information and background should be reserved for the following sections.

Criteria: An “A” method section may allow the replication of the investigation. Therefore, description of procedures should be sufficient to allow this.

 

Make this section a completely objective report of the findings, and save all interpretation for the discussion.

Summarize your findings in narrative format (e.g. use of bullets) and illustrate them, if appropriate, with figures and/or tables. (Please note that the narrative should complement any figures or tables, not repeat the same information).

Indicate which observations or findings are most relevant.

Criteria: An “A” results section should use the correct analysis, be precise (e.g. use correct units of measurement), and be well organized (e.g. use of subheads).

 

This section is the interpretation of your findings. Provide a reasonable explanation for the findings.

Please note this is the “contribution” section. Conclusions should be derived from the findings, not from your opinions.

Criteria: An “A” discussion section should contain a meaningful interpretation of the results; this is a concise explanation of results.

 

 

Marketing

BUS330 Final Paper

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

  1. Describe the product you selected in terms of the four utilities of customer value.
  2. Identify the product’s target market at home and in your stated foreign market.
  3. Indicate the competition of the product category in both home and foreign markets.
  4. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
  5. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
  6. Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
  7. Discuss the U.S. and international ethical marketing considerations.


Writing the Final Paper

The Final Paper:
1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).
2. Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly references in addition to the course text.

Advertising

Harrison Handbags has an advertising budget of $150,000. The company believes that if it increases the advertising budget by $24,000, it will sell an additional 32,000 purses and each purse will provide an additional profit to the company of $1.00 before consideration of the advertising costs. What additional profit should the company expect if it accepts the proposed budget increase?

Stopping Outshopping

HSA 505 Case Study 2: Stopping Outshopping

Case Study 2: Stopping Outshopping
Due Week 7 and worth 220 points
Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:

  1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
  2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
  3. Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
  4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
  5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
  6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Principles of Marketing

C16 Principles of Marketing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.
 

  1. Describe the core marketing functions within an organization.

 

  1. Discuss the goals and expected outcomes of this organizational function.

 

  1. Explain how companies create customer-centered businesses.

 

  1. Describe how customer-centered businesses impact the consumer decision-making process.

 

  1. Describe what tools are used to make effective marketing decisions.

Public Relations

This is in regards to the Lance Armstrong scandal and how it affected the LiveStrong foundation.
Assignment : Developing a Public Relations Plan,

Write 5-6 pages in which you:

  1. Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
  2. Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
  3. Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives.
  4. Draft a news release that you will use in your public relations campaign.
  5. Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.

Assignment must:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; in- text citations and references must follow APA or school-specific format

Business Environment and Marketing Research

Business Environment and Marketing Research
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).
Section 2 – Market Research & Targeting (Module 2)

  • Market Research
    • Research Methods & Data Mining
    • Market Research Process
  • Consumer Behavior
    • B2C vs. B2B
    • Consumer Decision Making Process
    • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
    • Market Segmentation Concepts
    • Segmentation Process
    • Segmentation Strategies
  • Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Marketing plan

Focus of the Final Paper
Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

  • Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
  • Develop an organizational mission statement, and forecast performance goals using your situational analysis.
  • Design a marketing strategy based upon your objectives.
  • Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
  • Develop a written summary and specific recommendations for the implementation of your plan.

 

Communication Plan

The company that I have been using for my projects is Suntech solar based in China. The product that I have been discussing is natural cooking gas that the company already offersbut expanding it more internationally.

 Develop a communications plan for your product launch, including both your domestic and international markets.

Write a paper of no more than 1,050 words addressing the following:

  • Evaluate factors involved in developing and managing an effective marketing communications plan for the new product or service.
  • Evaluate advertising and promotion programs for the new product or service.
  • Evaluate the technology trends available to help you market the product or service.
  • Compare and contrast the marketing communication strategies for both your domestic and international markets and explain the differences.

Format your paper consistent with APA guidelines.

southwood

To complete your assignment, you will need to do the following:
 
•Review the advertisement that the organization used in the past. Discuss the strengths and weaknesses of the advertisement and then design an improved version.
• In addition to designing a new advertisement, discuss the following”
 
â—¦What are the main reasons why a vacancy may occur in the organization?
 
â—¦What are the advantages of using the Internet for recruitment?
 
â—¦What alternative recruitment methods could Southwood use?
• Make sure to include an APA formatted title page and reference page for sources that you may have used for your research.
 

Attachments:

Marketing Plan

Marketing Plan Topic
For my marketing plan I will use an existing company and aircraft, the company is Air Tractor, a company dedicated to manufacture agricultural and fire fighting airplanes. The marketing plan will consist in three innovations that will be included in all the models the company offers. These innovations will put their airplanes in the top of the market betting all possible competitors, these are:

  • Carbon Activated Filters is for the air that comes from the outside is not contaminated from the pesticides that are in the tank or after spraying on a field.
  • Improve the Air Conditioner System for warm areas.
  • Doors that close with pressure to reduce noise and create a quieter cockpit.

Marketing Plan Information
Overview: A minimum 10-page marketing plan paper will be due in Module 9. This is an opportunity for you to create an original marketing plan for a new or existing aviation/aerospace organization. Please note – This is NOT a report on existing strategy of the company, but instead requires the creation of an original marketing plan. The instructor must approve any proposed topic during Module 3. The plan must be relevant to real-world aviation/aerospace industries and papers must meet format guidelines contained in the Publication Manual of the American Psychological Association (APA). This assignment will comprise 30% of your grade (2% for the marketing plan topic, 28% for the marketing plan paper.) In order to stay on track and complete the paper, a recommended marketing plan schedule is provided in each module.