COM 100 Week 4 Individual Assignment New Business Paper

You are an account executive at an advertising agency. In an effort to identify new business, your boss has asked you to write a summary about an existing product.

Write a 700- to 1,050-word paper discussing an existing product—such as a sports drink, household product, car, or computer—that you think is not marketed effectively.

Describe the various types of media communication—such as television, radio, magazines, and the Internet—that are being used to advertise or sell your product.

Explain why you think these forms of advertising were chosen and why they have not successfully influenced consumer buying decisions. Justify your explanation using data such as statistics on the advertising campaign.

Recommend how to market the product effectively.

Identify the primary medium you would use to market the product and explain its role in communicating to the public. Justify your decision to use the selected medium by including data such as statistics on the medium’s success rate.

Format your paper consistent with APA guidelines.