This week’s discussion focuses on how to construct a promotional campaign. Specifically, you will analyze various media vehicles in order to increase brand awareness.

Please respond to all of the following prompts in the class discussion section of your online course:

Suppose you are the advertising manager for a new line of adult fragrances.

  • Which form of media would you use for this new product? Explain why you feel these media options work best.

In addition, after watching the video, Advertising and Public Relations at Ogden Publications, answer the following:

  • What challenges do specialized magazines such as Mother Earth News face when trying to entice advertisers?  Create a pitch to a potential green-product advertiser stating the benefits of advertising in Mother Earth News.