BUS 475 – Existing business Innovations

WK2 Assignment – BUS 475



Write a 1,500 – word paper in which you explain the importance of innovation of an existing business that you select covering the their vision, mission, and values, and determine your business model for this new division. Include the following:


  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.


  • Describe how the division addresses customer needs and achieves competitive advantage.


  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future. Must describe the vision and mission in which the division is focus on.


  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.


  • Summarize how the vision, mission, and values guide the division’s strategic direction.


  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.



Format your paper consistent with APA guidelines.


  • Introduction and conclusion must be included as part of the body of the paper, cannot be identify with their respective titles or be separated in different paragraphs.Paper must be a fluid reading, all parts together.


  • Include at least 3 citations (must be input in alphabetical order)


  • No more than 3 paragraphs per page, each paragraph must not have more than 5 sentences.