Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal. Students are advised to read and follow this information.

Instructions on Assessment:

This assignment is an INDIVIDUAL piece of work. It represents 100% of the module mark. Students are required to produce a word-processed report in three parts.

The context: You are employed by a consulting company. Your company has been recently approached by Kraft Foods Group that is looking for new business opportunities overseas. One option that has been suggested to a board of directors is soft drinks industry in Pakistan. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Pakistani soft drinks industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (60 marks)

Apply the extended version of Porter’s National Diamond (PND) model to the Pakistani soft drinks industry.

Part 2: Market Entry Strategy (20 marks)

Based on your research and analysis of the country’s institutional environment, discuss the advantages, appropriateness and limitations of using Foreign Direct Investment (FDI) as an entry strategy to Pakistan. You need to provide clear recommendations.

Part 3: Contemporary Management Issues (20 marks)

Discuss TWO key issues that the company’s management should take into account before developing operations in the Pakistani soft drinks industry.